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Consumer Goods and Retail Channels

The eLicense System™ was created by market professionals and technologists with our clients needs in mind. The officers of the company reflect decades of experience in both shaping the markets and shaping the technology that helps drive them.

eLicense custom applications make it easier for producers, distributors, and retail channels to capture and hold customer attention, while building detailed, constantly refreshed knowledge of buyer preferences and trends.

eLicense™ helps advance retail locations from mere “point-of-sale” to personalized “point-of-service” enabling:

• greater ease-of-shopping and customer satisfaction
• attractive rewards associated with a product or retail channel
• rewards unique to the individual shopper or family
• more personalized service upon each store revisit
• enhanced interaction with customers before and after their store visits
• innovative and affordable ways to deliver personalized customer recognition 24x7

Resulting in:

• faster, more effective introductions of new products
• higher rates of repeat buying for existing product lines
• stronger incentives to remain with (or switch to) a brand or product
• more first-time and repeat visits to the retail location
• increased repeat visits
• higher purchase volumes per visit
• fewer product returns or requests for service and support

By integrating the online and in-store customer experiences, eLicense™ supports brand managers and retail channels in the dual challenges of raising customer loyalty and revenue while controlling costs.

By integrating the online and in-store customer experiences, eLicense™ supports brand managers and retail channels in the dual challenges of raising customer loyalty and revenue while controlling costs.

eLicense™ moves the concept of consumer goods and services from a mass-market model to individually managed relationships, yielding:

• stronger customer loyalty
• increased levels of word-of-mouth advertising
• lower levels of customer defections
• decreased customer service and support costs
• higher per-customer profitability

With applications that make it easy to:

• identify and retain the most valuable customers
• treat each customer as a unique and valuable member of your service organization
• generate and distribute unique incentives to reward customers for their continued business
• personalize offerings and promotions according to customer needs and preferences
• continually reinforce each customer relationship with information and offers unique to their service history
• provide meaningful incentives for customers to recommend services to friends, family, and colleagues
• build customer bases with lower entry points through specialized introductory offers
• reduce customer defection and increase customer win-backs

Products and services stand to reap unique benefits from the ability of interactive media to let customers “touch you back” before, during, and after the sale.

Product and service lines supported by eLicense™ applications transform from ordinary consumables into brand personalities with highly interactive features and benefits. This direct give-and-take between producer and consumer offers new market efficiencies that drive products and services to new levels of value.